Preeti Sawhney is an Advisor, Mentor and Brand Strategist, who sees herself as a perpetual learner. In addition to her primary work is as a Brand Strategist, Preeti is Advisor and Mentor to several startups, entrepreneurs and NGOs on Brand and Business strategy. She is also Catalyst to a women entrepreneurs platform and is a Governor on the Board of a leading IB school. Preeti strategically guides brands through all their growth phases and challenges, helping solve brand and business problems with goals and target audiences her lodestar. She started her career in Lintas (Lowe) Advertising, worked there for 12 years and left as Associate Director running multiple SBUs. Post Lintas, she has been an Independent Brand Strategist for almost 2 decades, working across the spectrum of customer segments, product and service categories and organization types and sizes. She has studied Mathematical Statistics in Delhi University, followed by a PGDM in IIM Calcutta where she specialized in marketing and consumer behavior- and finally honed her brand strategy skills at Columbia Business School. Preeti brings a 360˚ perspective which pulls up into visioning and goals and deep dives into issues, contexts, solutions and hurdles. She is passionate about building brands with integrity between purpose and behavior. Preeti has a special ability to simplify the complicated.