Ms. Preeti Sawhney is a Brand Strategist. For 3 decades, she has helped brands address business, consumer and communication challenges. From startups to industry heavyweights, from MNCs to NGOs, from targeting children to understanding seniors, from detergents to biotechnology, from launching and naming brands to tackling pesky competition or dwindling consumer interest, Ms. Preeti’s career tapestry is rich with diversity of experience. She brings wisdom, common sense and customer insight to guide companies to powerfully connect with their audiences. She particularly enjoys helping startups overcome growth hurdles with a firm eye to building long term brand equity. Prior to becoming an independent consultant, Ms. Preeti worked in Lintas (Lowe) Advertising. She studied Mathematical Statistics in Delhi University, followed by a PGDM in IIM Calcutta where she specialized in marketing and consumer behavior- and finally honed her brand strategy skills at Columbia Business School. Ms. Preeti recharges with her family, travel, fitness, films and reading.